In today’s fiercely contested world of eCommerce, just having a sound and strong online shop is insufficient. Your store’s visibility to the intended demographic constitutes a critical aspect that you must address. It is at this stage that Search Engine Optimization (SEO) comes in handy.
Shopify Plus merchants, supported by a professional Shopify Plus agency, are in a better position to realize the value of applying SEO techniques to improve visibility and traffic, and subsequently revenues. In this blog post, we’ll discuss what Shopify Plus SEO will entail, why it is useful, potential problems, advisable techniques, and selecting the optimum apps to improve your SEO.
- The average checkout completion rate for Shopify stores on desktop devices is 46.3%.
- In 2023, Shopify generated $1.84 billion in subscription revenue.
- Email marketing achieves a 4.3% conversion rate for Shopify stores.
- Search marketing results in a 3.0% conversion rate for Shopify stores.
- Direct marketing yields a 2.9% conversion rate for Shopify stores.
- Social media marketing has a 1.8% conversion rate for Shopify stores.
What exactly is SEO for Shopify Plus?
Shopify Plus SEO can be explained as the process of increasing your Shopify Plus store’s visibility on search engine results pages. It refers to a set of processes that assist in increasing the exposure of your online store for the specific keywords shoppers are likely to use. Creating effective marketing campaigns with Shopify Plus is crucial, as Shopify Plus offers more complex and flexible options compared to Shopify Basic. When combined with good search engine optimization, these features can significantly increase organic traffic and sales, making it ideal for enterprises looking to enhance their online presence.
Key Components of Shopify Plus SEO
- On-Page SEO: This ranges from using the right keywords for targeting the specific pages in your store and the quality of the content used to the overall user experience.
- Technical SEO: This is concerned with the enhancement of such as site speed, mobile-friendly, and site structure in the background of your site.
- Off-Page SEO: This is done by involvement in other sites and making the authority of a certain site rise from outside.
Advantages Of Shopify Plus SEO
1. Increased Organic Traffic
The use of SEO strategies assists in achieving a higher ranking for the store in the search engine hitting systems. More people see the URLs and, therefore, the number of clicks increases and so the traffic is organic.
2. Better User Experience
Search engine optimization is one of the strategies that work based on improving site speed, its setting as a mobile application, and the overall organization of the site’s structure. With this in mind, it contributes to the general user experience since it becomes easy for users to locate a relative product.
3. Higher Conversion Rates
An effectively optimized store gets traffic that is more likely to buy something since the traffic is gotten from the right niches. When selecting keywords, you reach clients who are interested in your products and services hence the probability of making a sale is high.
4. Cost-Effective Marketing
In contrast to paid advertising, SEO pertains to unpaid traffic as it does not cost money for each click on the site. If your store begins ranking well it can consistently send traffic your way without the usual cost.
5. Competitive Edge
Implementing SEO techniques properly can make your store stand against competitors in case of a search in the search engines, therefore, increasing the likelihood of attracting the customers.
Related Read: Guide to Optimizing Your Shopify Store: 12 Essential SEO Steps
Major Issues with SEO
1. Duplicate Content
Bloggers use their Shopify store platforms and with time, there is a creation of duplicate content, more so with product-related pages. It’s worth remembering that search engines may penalize sites with content that is copied or nearly similar to the other site.
2. Slow Site Speed
It is for this reason that a slow-loading site is a damper to the user experience as well as search rankings. Neither SEO nor customers will be happy with the slow loading of the webpage, thus fast loading is essential.
3. Poor Mobile Optimization
It is also important to note that in recent statistics, mobile devices contribute a large amount of traffic, and if your website is not optimized for mobile usage, it will hurt your rank and in turn, the visitors’ experience.
4. Lack of Control Over URL Structure
Shopify’s architecture of URLs can lack optimization at times and is not the best by default. To make URLs search engine friendly can be a very trying task if at all it has to be done.
5. Thin Content
Traditional product pages that contain little to no content fail to be displayed on the SERPs. The reader-friendly descriptions and interesting content have been considered as everyday norms.
5 Things to Do to Boost Shopify Plus SEO
1. Optimize Your Site Structure
Ensuring that there is a good site structure will help the search engines crawl your website and understand it better as well as the users. Choose the keyword in the titles of your categories and subcategories that directly describe the content and always make sure your navigation makes sense.
2. Improve Page Load Speed
Page speed is a confirmed factor that can be used to rank web pages. To learn how to improve Shopify Plus store speed, utilize Google tools like Google PageSpeed Insights to diagnose issues. Best practices include combining images, using a content delivery network (CDN), and implementing browser caching techniques to enhance page load time.
3. Focus on Mobile Optimization
Make sure your store is mobile-friendly if you are going to be using Shopify Plus for your store. Responsive design, optimized images, and graphics, especially for mobile, and testing the site on different gadgets are some of the things to consider.
4. Create High-Quality Content
By now, most of you are familiar with the phrase that means that the actual content of a page is the essence of search engine optimization. Come up with material that has not been tested in similar channels but has the potential to teach, entertain, and or promote the value of your business. Keyword research enables the identification of terms your potential customers are looking for in a search engine, and should, therefore, be used naturally within the content.
5. Leverage SEO Apps
Hundreds of SEO apps are available at Shopify’s app store that you can install to improve the SEO of your store. Other SEO applications that can help out include Plug in SEO, SEO Manager, and Smart SEO among others.
Top Shopify Plus SEO Apps
1. Plug in SEO
This app is a highly useful tool for evaluating your site’s SEO condition and getting useful tips. It is useful in on-page optimization, keyword placement, and general on-page SEO mistake correction.
2. SEO Manager
SEO Manager provides more tools to enhance your store’s SEO: keywords to use, a sitemap, and the ability to edit Meta Tags & Descriptions.
3. Smart SEO
Smart SEO helps generate meta tags, alt tags, and structured data for your store. It also aids in developing and editing your store’s sitemap to increase the crawl ability of the search engines.
4. Image Alt Text Optimizer
Image optimization also has an important position for SEO, and one of the important aspects is the text that is displayed as a ‘title’ for images. This app helps to add alt text to all your pictures and, therefore, optimizes your site for search engines.
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Conclusion
SEO is an indispensable process for any successful Shopify Plus store. With the right approaches and employing the most suitable instruments, such as Setting Up Advanced Analytics in Shopify Plus, your store’s position will improve, leading to naturally higher search engine traffic and, consequently, better sales. Effective SEO strategies involve providing concrete recommendations on site structure, server options and speed, content, and utilizing new SEO apps to gain a competitive advantage in the eCommerce niche.
This means you need to stay active in SEO practices, as they offer long-term benefits for boosting traffic and improving conversion rates.
