Top Features to Look for in a Shopify Public App Development Agency

4 min read

Top Features to Look for in a Shopify Public App Development Agency

Shopify apps play a very significant role in business marketplaces by enriching the functions of such sites with effective marketing automation, inventory management, customer engagement, and like services. These apps are totally different from private apps as they are general-they have been made available for use in the public market via the Shopify App Store. If a public app has everything that a store or business would like to see in operations, it becomes instrumental in optimizing the overall store performance and therefore becomes a priceless asset to such a business. 

Choosing the right agency for Shopify public app development ensures that the application is high-quality, scalable, and compliant with standards. It also means that the developmental agency would have a good understanding of Shopify’s API, follow its app store guidelines, and provide future technical and other assistance to keep the app updated. Here you will read about all those important features you need to look for in a development agency while joining hands with them to create a bright Shopify public app.

As Shopify continues to dominate the eCommerce space, public apps play a crucial role in helping merchants expand their store’s functionality beyond the platform’s default features. Developing a high-quality public app requires deep expertise in Shopify’s ecosystem, compliance with Shopify’s guidelines, and a clear focus on scalability. This is where a Shopify public app development agency becomes essential. Let’s explore why hiring a professional agency is beneficial.

Why a Shopify Public App Development Agency is Important

Enhancing Shopify Stores with Custom Features

Shopify public apps enable merchants to integrate custom features that are not available by default. These apps help businesses:

  • Automate repetitive tasks – Apps can handle order processing, inventory updates, and customer communication, reducing manual work.
  • Improve customer experience – Features like AI-powered product recommendations, chatbots, and personalized discounts enhance engagement and retention.
  • Boost sales and conversions – Upselling, cross-selling, and abandoned cart recovery apps help merchants increase revenue.

A specialized development agency ensures these features are built efficiently, optimized for performance, and seamlessly integrated into Shopify’s ecosystem.

Ensuring Shopify App Store Compliance

The Shopify App Store has strict guidelines for security, performance, and design. Apps must meet these standards to be approved and available for public use. A professional agency ensures:

  • Adherence to Shopify’s security policies – Protecting user data and preventing vulnerabilities.
  • High performance and reliability – Ensuring the app loads quickly and functions smoothly across different Shopify stores.
  • A seamless user experience – Apps should follow Shopify’s design guidelines (e.g., Shopify Polaris) to provide a native-like experience.

By working with a Shopify public app development agency, you reduce the risk of rejection and streamline the approval process, ensuring your app gets listed on the App Store without unnecessary delays.

Scalability and Future-Proofing

A well-built public app should be scalable to support business growth and handle an increasing number of users. A development agency ensures:

  • Cloud-based infrastructure – Enabling apps to handle high traffic without performance issues.
  • API optimization – Minimizing unnecessary API calls to enhance speed and reduce Shopify API rate limits.
  • Regular updates and maintenance – Keeping the app compatible with Shopify’s evolving features and ensuring long-term success.

An agency helps future-proof your app, ensuring it remains functional and competitive as Shopify continues to evolve.

Saving Time and Development Costs

Developing a Shopify public app from scratch can be complex and time-consuming, especially without prior experience. A professional agency helps by:

  • Reducing development time – Experts streamline the process with best practices and reusable components.
  • Avoiding costly mistakes – Agencies ensure proper coding, security, and compliance, preventing issues that could lead to rework.
  • Improving return on investment (ROI) – A well-built app that meets merchant needs can generate steady revenue through subscriptions, one-time purchases, or commissions.

By hiring a Shopify public app development agency, businesses can focus on their core operations while leaving the technical complexities to experienced professionals, ultimately saving time and increasing profitability.

How a Shopify Public App Development Agency Helps eCommerce Businesses Succeed

A Shopify public app development agency plays a crucial role in helping eCommerce businesses scale, improve customer experience, and increase revenue. By building high-quality apps tailored to merchants’ needs, these agencies empower store owners with automation, analytics, and competitive features. Let’s explore how they contribute to eCommerce success.

How a Shopify Public App Development Agency Helps eCommerce Businesses Succeed

Providing Unique Solutions for Store Growth

Shopify public apps enable merchants to streamline operations, reduce manual tasks, and scale their business. A well-developed app can:

  • Automate time-consuming tasks such as order processing, inventory updates, and customer interactions.
  • Improve efficiency by integrating with third-party services like CRMs, marketing platforms, and shipping providers.
  • Cater to niche markets by offering specialized features that solve specific pain points for merchants, such as apps for print-on-demand, wholesale pricing, or dropshipping.

A Shopify public app development agency ensures that businesses get custom solutions that align with their goals and market demands.

Improving Customer Experience and Retention

Customer experience is key to eCommerce success, and apps can enhance engagement in multiple ways:

  • Live chat and customer support integrations help merchants provide real-time assistance.
  • Loyalty programs and reward systems encourage repeat purchases and brand loyalty.
  • AI-powered product recommendations personalize shopping experiences, increasing conversions.

A seamless and user-friendly app ensures a frictionless shopping experience, keeping customers satisfied and improving retention rates.

Boosting Sales and Revenue

Shopify public apps are designed to increase sales by leveraging proven eCommerce strategies:

  • Upselling and cross-selling features suggest complementary products, increasing order value.
  • Abandoned cart recovery tools send automated emails or push notifications to recover lost sales.
  • Subscription-based models allow businesses to generate recurring revenue by offering membership plans or product subscriptions.

By integrating these features, a Shopify public app development agency helps businesses maximize revenue potential and drive long-term profitability.

Helping Merchants Compete in the Shopify Marketplace

With thousands of merchants on Shopify, standing out requires innovation and efficiency. A high-quality public app can give businesses a competitive edge by:

  • Offering unique features that differentiate their store from competitors.
  • Automating marketing efforts with email campaigns, SMS notifications, or social media integrations.
  • Enhancing inventory management by syncing with warehouses, suppliers, or fulfillment centers.

By working with an experienced agency, businesses can stay ahead in the highly competitive Shopify marketplace.

Continuous Improvement with Data and Analytics

Data-driven decision-making is critical for growth, and Shopify public apps can provide:

  • Real-time analytics to track sales, customer behavior, and app usage.
  • Custom reports and dashboards to help merchants optimize their marketing and inventory strategies.
  • AI-based insights to recommend changes that improve conversions and customer retention.

A Shopify public app development agency ensures that apps are built with analytics capabilities, enabling merchants to make informed decisions and continuously improve their business performance.

A Shopify public app development agency is more than just a technical partner—it’s a strategic asset for eCommerce businesses looking to grow, improve customer engagement, and increase revenue. By leveraging automation, personalization, and analytics, a well-developed Shopify public app can help merchants succeed in the competitive online marketplace.

Features to Look in Shopify Public App Development Agency

Features to Look in Shopify Public App Development Agency

1. Expertise in Shopify Public App Development

When choosing a Shopify public app development agency, expertise is one of the most critical factors. A professional agency must have deep knowledge of Shopify’s ecosystem, technical proficiency with Shopify’s APIs, and a proven track record of successfully developing public apps. Here’s what to look for:

Understanding Shopify’s Ecosystem

A reliable agency should have extensive experience in building public apps specifically for Shopify and understand how Shopify’s platform works, including:

  • Shopify APIs (REST & GraphQL) – These APIs are essential for integrating an app with Shopify stores, handling data requests, managing orders, products, and customer details efficiently. A skilled agency knows how to optimize API calls to ensure fast performance and minimize Shopify’s API rate limits.
  • Shopify’s Embedded App Framework – Public apps often use Shopify App Bridge to create a seamless experience within the Shopify admin panel. A knowledgeable agency ensures apps integrate smoothly, maintaining Shopify’s native look and feel.
  • OAuth Authentication and Webhooks – Proper authentication is crucial for security and compliance. An experienced agency implements OAuth for secure app installations and Shopify webhooks to ensure real-time updates between the app and the store.

By understanding Shopify’s ecosystem in depth, an agency ensures the development process is smooth, scalable, and compliant with Shopify’s guidelines.

Proven Track Record

Before hiring a Shopify public app development agency, it’s essential to evaluate their previous work. A strong portfolio and track record indicate their ability to build high-quality, successful apps.

  • Portfolio of Successfully Developed Public Apps – Look for apps they have developed that are listed on the Shopify App Store. This shows their experience in building apps that meet Shopify’s standards and provide value to merchants.
  • Case Studies Showcasing Expertise – Agencies with case studies can demonstrate how their apps helped businesses solve problems, increase efficiency, or boost sales. A detailed case study often includes:
    • The challenge a merchant faced.
    • How the agency built a custom Shopify public app to address the issue.
    • The results achieved, such as increased conversions or automation of processes.
  • Experience in Handling Shopify App Submissions – Shopify has a strict app review process before approving public apps for the Shopify App Store. A skilled agency understands Shopify’s app submission guidelines, ensuring the app passes review without rejection. This includes meeting Shopify’s security, performance, and UI/UX requirements.

By choosing an agency with a proven track record, businesses can feel confident that their app will be developed efficiently, perform well, and be successfully approved on the Shopify App Store.

An expert Shopify public app development agency understands Shopify’s ecosystem inside and out, ensures smooth API integrations, and has a track record of successfully launching public apps. Their expertise helps businesses build a scalable, feature-rich, and compliant app that can generate revenue and improve merchant operations.

2. Compliance with Shopify App Store Guidelines

Ensuring compliance with Shopify’s guidelines is crucial for getting a public app approved and maintaining its availability on the Shopify App Store. A professional Shopify public app development agency helps streamline this process by following best practices.

Understanding Shopify’s Approval Process

  • Shopify’s App Store Policies – Agencies ensure the app adheres to Shopify’s security, privacy, and API usage rules.
  • Meeting Security & Privacy Requirements – Secure OAuth authentication, data encryption, and GDPR compliance are essential.
  • Faster App Approval – Pre-launch testing, detailed documentation, and UI/UX best practices help prevent rejections and speed up approval.

Ongoing Compliance & Updates

  • Regular Updates – Apps must align with Shopify’s evolving API versions and new platform requirements.
  • Security Audits & Performance Enhancements – Routine security checks and performance optimizations keep the app secure and scalable.

By ensuring compliance, a Shopify public app development agency helps businesses avoid rejections, maintain security, and keep their apps running smoothly on Shopify.

3. High-Performance and Scalable App Development

A Shopify public app must be built for speed and scalability to handle growing users and transactions efficiently. A professional Shopify public app development agency ensures high performance through optimized coding and cloud-based infrastructure.

Fast and Efficient Code

  • Optimized Code for Quick Load Times – Well-structured, lightweight code improves app speed, ensuring a seamless user experience.
  • Reducing Unnecessary API Calls – Efficient API management minimizes load on Shopify’s servers, improving response times and preventing rate limit issues.

Scalability for Future Growth

  • Cloud-Based Infrastructure – Hosting on scalable cloud platforms ensures better uptime and reliability.
  • Seamless Handling of Increased Users & Transactions – Apps are designed to support business growth without performance slowdowns.

By focusing on performance and scalability, a Shopify public app development agency helps businesses build reliable, high-speed apps that enhance user experience and support long-term success.

4. User-Friendly UI/UX Design

A well-designed Shopify public app should offer a seamless and intuitive user experience. A professional Shopify public app development agency focuses on creating an easy-to-use interface that enhances usability and engagement.

Easy-to-Use Interface

  • Intuitive Navigation – The app should be simple and efficient, ensuring merchants can access features without confusion.
  • Mobile Responsiveness – A fully responsive design ensures a smooth experience across desktops, tablets, and mobile devices.

Integration with Shopify Polaris

  • Consistency with Shopify’s Design System – Using Shopify Polaris ensures the app follows Shopify’s UI/UX guidelines.
  • Providing a Native Shopify-Like Experience – A familiar look and feel make it easier for merchants to adopt and use the app effectively.

By prioritizing UI/UX best practices, a Shopify public app development agency helps create apps that are easy to use, visually appealing, and fully integrated with the Shopify ecosystem.

5. Ongoing Support and Maintenance

A Shopify public app requires continuous support to stay functional, secure, and up to date. A professional Shopify public app development agency ensures the app remains reliable through regular maintenance and timely updates.

Bug Fixes and Performance Improvements

  • Continuous Monitoring & Issue Resolution – Proactive tracking helps identify and fix issues before they impact users.
  • Quick Turnaround for Bug Fixes – Rapid response to bugs ensures smooth performance and merchant satisfaction.

Regular Updates for Shopify Compatibility

  • Adapting to New Shopify Versions & Features – Keeping the app aligned with Shopify’s latest enhancements ensures long-term usability.
  • Ensuring Compatibility with API Changes – Updates prevent app disruptions due to Shopify API modifications.

By offering ongoing support, a Shopify public app development agency helps businesses maintain a high-performing, up-to-date, and reliable app for merchants.

6. Customization and Integration Capabilities

A Shopify public app should be flexible and adaptable to different business needs. A professional Shopify public app development agency ensures the app can be customized and seamlessly integrated with third-party tools to enhance functionality.

Flexible App Features

  • Customization Options – Merchants should be able to configure app settings to suit their unique requirements.
  • Scalability for Business Growth – The ability to add new features over time ensures the app remains relevant as businesses expand.

Third-Party Integrations

  • Support for CRMs, ERPs, and Payment Gateways – Seamless connections with business tools enhance automation and efficiency.
  • API & Webhook-Based Automation – Real-time data syncing and automated workflows improve store operations and customer experience.

By focusing on customization and integrations, a Shopify public app development agency helps businesses create versatile, scalable, and interconnected apps that maximize efficiency.

7. Transparent Pricing and Development Process

Choosing a Shopify public app development agency with a clear and structured pricing model ensures businesses stay within budget while receiving high-quality services. A transparent development process also keeps projects on track and aligned with business goals.

Clear Cost Breakdown

  • No Hidden Fees or Unexpected Charges – A trustworthy agency provides upfront pricing with detailed cost breakdowns.
  • Flexible Pricing Models – Options like fixed-cost, hourly, or milestone-based pricing cater to different business needs.

Defined Development Roadmap

  • Well-Structured Timelines & Milestones – A clear project roadmap helps businesses track progress and manage expectations.
  • Regular Progress Updates & Open Communication – Frequent updates ensure clients stay informed and involved throughout the development process.

By maintaining transparent pricing and a structured workflow, a Shopify public app development agency builds trust and delivers cost-effective, high-quality solutions for businesses.

8. Proven Track Record and Client Testimonials

A Shopify public app development agency with a strong track record demonstrates expertise and reliability. Evaluating past projects and client feedback helps businesses choose the right partner for app development.

Portfolio and Case Studies

  • Successful Shopify Apps – Reviewing an agency’s past projects provides insight into their experience and technical skills.
  • Case Studies with Results – Detailed success stories showcase how the agency’s apps have helped merchants improve sales, efficiency, and user experience.

Client Reviews and Ratings

  • Testimonials from Satisfied Clients – Positive feedback highlights the agency’s professionalism, support, and app quality.
  • Shopify Merchant Ratings – High ratings and reviews on the Shopify App Store validate the agency’s credibility and expertise.

By choosing an agency with proven experience and strong client feedback, businesses can ensure they are working with a trusted Shopify app development partner.

Build a Powerful Shopify Public App with Oyecommerz!

Ready to take your Shopify app idea to the next level? Oyecommerz specializes in developing high-quality, scalable, and Shopify-approved public apps that help businesses grow. Whether you need custom features, seamless integrations, or ongoing support, our expert team is here to deliver.

 Let’s build something amazing together! Contact Oyecommerz today to get started on your Shopify public app development.

Ready to Migrate to Shopify ? Let Us Help You Make the Switch!

Conclusion

Choosing the right Shopify public app development agency is key to building a successful, scalable, and high-performing app. Oyecommerz specializes in Shopify public app development, ensuring compliance with Shopify App Store guidelines while delivering seamless user experiences. Our team focuses on customization, third-party integrations, and ongoing support to keep your app updated and optimized for business growth. With a transparent development process, flexible pricing models, and a proven track record, we help businesses create powerful apps that drive sales, improve merchant experience, and provide long-term value.

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